david@mcelwaine.co
Recognized by:
AICP, Art Directors Club, Communication Arts, D&AD, Promax/BDA, The One Show.
I work at the intersection of generative AI, entertainment, and advertising, with three years of hands-on experience using AI for image and motion across music, documentary, and brand projects. My focus is on applying AI in real-world production, integrating it thoughtfully into creative workflows rather than treating it as a standalone novelty. In 2025, I was selected as part of the Runway AI Selected Partners Program.
Alongside this, I design concepts across 360º entertainment and advertising, spanning out-of-home, digital, social, and video. As an art director, I provide clear creative direction and have a strong understanding of building and maintaining brand and identity guidelines across campaigns.
I’m an excellent verbal and written communicator, a strong collaborator, and experienced in mentoring junior creatives and working with external vendors to bring ideas from concept through execution.
Recognized by:
AICP, Art Directors Club, Communication Arts, D&AD, Promax/BDA, The One Show.
Capabilities
– Art Direction & Design
– Gen AI Image & Video
– Creative Direction
– Brand Identity
– Motion Graphics
– Typography
– Social Media
– Team Building
– Photo, Video, Production